Unlock the Power of Customer Data
ATS enhances customer engagement by adopting Microsoft Dynamics 365 Customer Insights – Data, empowering businesses across the Middle East and Africa region to create unified, data-driven customer profiles that drive personalized experiences and foster lasting relationships
Intelligent Insights for Smarter Business
Microsoft Dynamics 365 Customer Insights is a customer data platform that connects all customer interactions across various touch points, creating a unified profile. It enables businesses to gain actionable insights that improve customer retention and optimise marketing strategies. ATS implements Dynamics 365 Customer Insights in the UAE, Egypt and Saudi Arabia to transform how businesses understand and serve their customers.
Key Capabilities to Drive Customer Engagement
Customer Profile Unification
Automatically unify data from multiple sources like CRM systems, social media, and transactional data to create a single customer profile. ATS leverages Dynamics 365 Customer Insights to ensure businesses can access comprehensive, up-to-date customer information.
Benefits:
- Unified customer profiles across all touchpoints
- Better understanding of customer behaviour
- Improved data accuracy for strategic decision-making
AI Driven Recommendations
Use built-in AI capabilities to generate product recommendations and predict customer behaviours. ATS integrates Microsoft Power Platform to help businesses personalise customer interactions with predictive insights.
Benefits:
- Enhanced decision-making with predictive analytics
- More personalised customer experiences
- Increased customer satisfaction and retention
Segmentation and Targeting
Segment customers into groups based on behaviour, preferences, or demographics for more targeted marketing campaigns. ATS customises Microsoft Dynamics 365 Customer Insights to empower businesses with precise segmentation tools.
Benefits:
- Targeted marketing for better ROI
- Enhanced customer engagement with personalised outreach
- Data-driven insights for better segmentation
Omnichannel Integration
Integrate customer insights across all marketing and sales channels for a seamless experience. ATS implements Dynamics 365 Customer Insights to connect insights with CRM systems and other business tools, ensuring your teams have the information they need to act quickly.
Benefits:
- Consistent customer experience across all platforms
- Faster decision-making with real-time insights
- Improved coordination between sales and marketing teams
Why ATS is the Right Partner for You
Your Partner for Customer-Centric Transformation
Expertize in Dynamic 365
ATS has extensive experience implementing Microsoft Dynamics 365 Customer Insights, ensuring seamless integration and customised solutions.
Tailored Solution
We design customer insights platforms that align with your business objectives and customer engagement strategies.
Continuous Support
Our team provides ongoing optimization and support to ensure long-term success with Dynamics 365 Customer Insights.
Proven Results
ATS has helped organisations streamline their customer data management and enhance marketing outcomes with Dynamics 365 Customer Insights.
Strategic Deployment for Data-Driven Success
Assessment
Assessment
Implementation
Implementation
Planning
Planning
Optimization
Optimization
We offer a comprehensive approach to ensure the successful deployment of Microsoft Dynamics 365 Customer Insights
Success Stories
Al Yaum, a leader in eCommerce and merchant onboarding, faced challenges in managing customers, deals, financial processes, and integrating diverse systems. By implementing Microsoft Dynamics 365 Sales and Business Central, alongside seamless integrations with their Magento portal, Al Yaum transformed its operations. This comprehensive solution enhanced customer management, streamlined financial and supply chain processes, and ensured data flows across platforms, enabling Al Yaum to achieve operational efficiency and scalability.
About the Organization
Al Yaum specializes in merchant onboarding and eCommerce, providing customers and merchants with an intuitive platform for deals, products, and services. The company is dedicated to optimizing customer and deal management while ensuring seamless operational efficiency through innovative technology solutions.
Challenges
Despite its success, Al Yaum faced significant operational challenges:
- Customer and Deal Management: Managing a growing customer base and complex deal processes was becoming inefficient with existing systems.
- Finance and Supply Chain Oversight: A lack of robust financial tools hindered efficient supply chain and financial management.
- Platform Integration: Integration between Al Yaum’s Magento eCommerce portal, CRM, and financial systems was limited, causing data silos and operational inefficiencies.
Solution
To address these challenges, Al Yaum implemented a robust technology stack powered by Microsoft Dynamics 365:
- Dynamics 365 Sales: This module was tailored for efficient customer management, deal tracking, merchant onboarding, and product and order processing. It provided a centralized platform for managing all customer interactions and sales activities.
- Dynamics 365 Business Central: A modern ERP solution that streamlined financial and supply chain operations, enabling accurate financial tracking, efficient budgeting, and supply chain visibility.
- System Integrations:
- Dynamics 365 Sales & Business Central: Integrated to ensure seamless data flow between customer-facing operations and back-office processes.
- Magento Portal Integration: Connected Magento with Dynamics 365 Sales to synchronize products, customers, and orders, creating a unified eCommerce ecosystem. Products were passed from CRM to Magento, while customers and orders were relayed back to Dynamics 365 Sales and then to Business Central for fulfillment and financial tracking.
Benefits
- Streamlined Customer Management: Dynamics 365 Sales enabled Al Yaum to manage customer relationships, track deals, and streamline merchant onboarding processes efficiently. The unified platform allowed for better organization and faster response times to customer needs.
- Enhanced Financial Oversight: With Dynamics 365 Business Central, Al Yaum improved its financial processes, from cash flow management to automated financial reporting. The solution ensured better budgeting and supply chain management, driving operational efficiency.
- Seamless Data Integration: The integration between Magento, Dynamics 365 Sales, and Business Central facilitated uninterrupted data flow. This ensured accurate synchronization of products, orders, and customers across platforms, minimizing manual errors and delays.
- Operational Scalability: The interconnected systems provided a scalable foundation, allowing Al Yaum to handle growth in its customer base, product offerings, and operational complexity with ease.
- Improved Decision-Making: Real-time dashboards and analytics offered actionable insights, empowering Al Yaum’s leadership to make informed decisions and address issues proactively.
Conclusion
The implementation of Dynamics 365 Sales and Business Central, combined with Magento portal integration, has revolutionized Al Yaum’s operations. By overcoming integration challenges and streamlining financial and customer management processes, Al Yaum is now better equipped to deliver exceptional service to its customers and merchants.
Ready to Leverage the Power of Customer Insights?
Let ATS guide you in unlocking the full potential of Dynamics 365 Customer Insights. Contact us today to learn more about how we can help you achieve your business goals.
