Confronted with mounting service inefficiencies and a rapidly evolving market, ElAraby Group—an industry leader in electronics and home appliances manufacturing—needed a game-changing solution to revitalize their after-sales operations. Burdened by a heavily customized and underperforming CRM system, the company struggled with sluggish performance and reduced productivity.
Recognizing these challenges, ATS introduced the innovative After-Sales Service Automation (ASSA) solution powered by Microsoft Dynamics 365 Field Service, unlocking seamless operations and elevating customer satisfaction to new heights.
About the Organization
ElAraby Group is a prominent manufacturer and distributor of consumer electronics and home appliances. Their existing Dynamics 365 CRM system was extensively customized to manage after-sales service installation and maintenance orders. However, this solution struggled to adapt to rapid market changes, leading to system performance issues and decreased team productivity.
Client Testimonial:
“The commitment and professionalism of About The Solution team was evident from the very first project they helped us with; Sales/Dealers Solution which they were able to be live within one month! Paying attention to detail while utilizing best practices and applying the latest technologies helped us to achieve the business goals of;
- Improving dealers/merchants’ experience
- Increasing sales productivity
- Real time order tracking
Recently, we awarded About The Solution another project as part of our Digital Transformation roadmap providing our sales team with the right information to enrich the ELARABY dealer/customer experience.”
Islam El-Araby, ELARABY Senior Head of Retail Sales Channel, El Araby Group, Cairo
Challenges
ElAraby Group encountered several operational challenges in their after-sales service department:
- System Performance: The existing CRM system was slow and inefficient due to heavy customizations.
- Productivity Constraints: Reduced efficiency among departments and technicians due to workflow bottlenecks.
- Customer Service Limitations: Inconsistent and delayed handling of customer service requests.
- Spare Parts Management: Lengthy processes for requesting and booking spare parts.
- Scheduling Inefficiencies: Difficulties in managing and monitoring maintenance and installation orders.
Solution
To address these issues, ATS implemented the After-Sales Service Automation (ASSA) solution powered by Microsoft Dynamics 365 Field Service. The comprehensive solution included:
- Integration of CRM, portal, and mobile access for seamless communication between ElAraby and both internal and external technicians.
- Utilization of Dynamics 365 features such as the schedule board and work order integration with call center cases.
- Streamlined processes for scheduling, spare parts requests, and work order management.
The solution not only unified the organization’s sales operations but also addressed their need for scalable, data-driven decision-making tools.
Benefits
The ASSA solution delivered significant improvements across ElAraby’s after-sales service operations:
- Enhanced System Performance: Improved system stability and responsiveness.
- Increased Productivity: Higher efficiency among departments and technicians through optimized workflows.
- Superior Customer Service: Faster and more effective handling of customer inquiries and service requests.
- Efficient Spare Parts Management: Quicker processing and booking of spare parts.
- Streamlined Scheduling: Simplified scheduling and monitoring of maintenance and installation orders.
Conclusion
With the deployment of the ASSA solution, ElAraby Group has transformed its after-sales service operations, achieving higher efficiency, better customer service, and scalable processes to support future growth. ATS’s strategic implementation of Microsoft Dynamics 365 Field Service has empowered ElAraby to meet market demands and enhance its service delivery.