Facing challenges in the quality and accuracy of maintenance and installation order data, B.TECH’s After Sales and Customer Service teams struggled due to the lack of automation and technician tracking. This gap resulted in inefficient operations, poor communication with headquarters, and delayed feedback. Recognizing the urgent need for improvement, B.TECH partnered with ATS to implement a comprehensive solution.
About the Organization
B.TECH is a leading retailer of consumer electronics and home appliances, dedicated to delivering superior customer experiences. The After Sales and Customer Service teams are essential in maintaining this commitment. Before implementing the ATS After-Sales Service Automation (ASSA) solution, these teams faced challenges due to manual operations and limited communication with headquarters. The need for a mobile solution connected directly to the CRM system became critical for improving service quality and operational efficiency.
Client Testimonial:
“About The Solution team was cooperative and supportive since first day we worked together, they helped us with; After Sales Service Solution. Paying attention to details while utilizing best practices and applying the latest technologies helped us achieve the business goals of:
- Improving customer experience
- Increasing technicians’ productivity
- Real time order tracking
Recently, we just awarded About The Solution another project of our Digital Transformation roadmap providing our customer service team with the right information to enrich the B.TECH customer experience..”
Khaled Marmoush, CIO, B.Tech, Cairo
Challenges
B.TECH encountered several operational challenges that hindered the efficiency and effectiveness of their After Sales and Customer Service teams:
- Manual Processes: Technicians manually recorded service activities, leading to errors and inconsistent data entry.
- Lack of Real-Time Communication: No direct communication channel existed between technicians in the field and the headquarters, resulting in delayed feedback and slow issue resolution.
- Limited Visibility: Inability to track technician locations and monitor service activities in real-time created inefficiencies in task allocation.
- Customer Dissatisfaction: The absence of real-time service order tracking negatively impacted the customer experience.
Solution
ATS proposed the After-Sales Service Automation (ASSA) solution, built on Microsoft Dynamics CRM and integrated with a custom mobile application for technicians. This solution empowered B.TECH technicians to efficiently manage service tasks and enabled real-time tracking and monitoring of service visits and orders. Key components included:
- Technician location monitoring for optimized dispatch and management.
- Mobile application-based check-in and check-out capabilities to assess technician performance.
- Real-time order tracking available to customers via the B.TECH Mobile App and website.
- Seamless integration with the existing CRM system to automate technician workflows and activities.
Benefits
Implementing the ATS ASSA solution resulted in transformative operational improvements, including:
- Increased Technician Productivity: Automation streamlined workflows, reducing manual tasks and boosting efficiency.
- Automated Activity Management: Integration with CRM automated technician processes, enhancing accuracy and reducing errors.
- Technician Location Tracking: Real-time tracking optimized resource allocation and service management.
- On-Spot Order Tracking: Customers accessed real-time updates on service orders, increasing transparency and satisfaction.
Conclusion
By adopting the ATS After-Sales Service Automation solution, B.TECH successfully transformed its after-sales operations. The integration of Dynamics CRM with a custom mobile application has optimized technician workflows, enhanced performance tracking, and provided customers with real-time service updates. This strategic transformation has strengthened B.TECH’s ability to deliver exceptional service and maintain its leadership in customer satisfaction.